Atlanta, and it’s Metro, is comprised of almost 7 million diverse individuals and 28 vibrant counties. (MAC ’15) Medical marketing in Atlanta for healthcare professionals is essential to growing your practice.
New patients move into your area every day and are looking for your services. In fact, 88% start with an online search and 83% of your patients come from within a 5-7 mile radius from your office. (Google Trends ’16)
Medical marketing in Atlanta starts with a great first impression, a website that converts visitors into new patients and increases retention. Your logo is your brand and should also represent your professionalism. A new website doesn’t have to cost you $5-10k, either. As a healthcare professional, your website doesn’t contain many of the backend coding complexities web development companies try to impose. In fact, healthcare websites are fairly simple. Interested in discussing a new look for your practice? (Start Here)
Now that you have a great looking website, your next step to medical marketing in Atlanta is making sure patients searching for your services can find you. Go ahead and search for your most common service, such as “dental implants” or “botox treatment.” If you don’t appear on the first page of the search results (Google, Bing, Yahoo) or in the top 3 of the local maps results, you’re missing out on a HUGE opportunity. Stay ahead of your competition with healthcare SEO and local maps optimization. Our team at HealthMed Marketing would be glad to provide a free Google Report to show areas that might help your rankings.
Medical marketing in Atlanta doesn’t mean competing with a practice on the other side of the city. So, why would you pay for a radio ad, TV spot, or mailer that covers areas you don’t want or need exposure, and won’t receive new patients? HealthMed will put your name in front of new patients for your practice from the people who need your services and will make appointments.
Our graphic design department does help with hyper-focused direct mail if you find that helps bring in new patients. It is important to track the ratio or conversions to find out your return on investment. If a direct mail piece for your zip code (typically $2.50-3.50 per mailer) costs $10k, how many new patients will it take to pull in a profit? Knowing your margins and average revenue per patient is the best way to analyze any medical marketing in Atlanta.
Through the HealthMed Marketing Strategy, we’ve found the best medical marketing in Atlanta can be achieved with proper web design, SEO, branding, PR, local maps optimization, direct mail, social and email campaigns, retargeting ads, and click-to-call campaigns.
We like to prove our Strategy to you with clear-cut, no fluff analytics and call tracking numbers. HealthMed Marketing also believes in dedicated account managers to help you through a 21 step marketing program to better your practice and ensure success! Finally, we follow strict non-disclosure guidelines and territory exclusivity to make sure you’re always one step ahead of your competition.
To find out more, and see if your territory is open, for the best medical marketing in Atlanta CLICK HERE to contact us!