The point of building an e-mail list, having a social following, or running a pay-per-click (PPC) campaign is to inform, remind, or attract current and prospective patients about your services.
Maybe you want to attract and remind those in your local area to spend the rest of their HSA, HRA, or FSA before the end of the year. Another effective use of these types of campaigns is to inform patients and clients of special promotions your office is running, such as a teeth whitening or botox treatment discounts. A final example is to build community awareness and recognition, by promoting your office’s sponsorship of a local 5k or sports team.
Email marketing campaigns increase retention. Your office should be sending out monthly or quarterly emails to your current patients to remind them of:
Email marketing can be automated for efficiency and even segmented to make sure your conversion rates reach new heights for referrals, new appointments, and retention!
Social Media Marketing (SMM) works best for building a following and promoting services or specials to NEW patients. The most attractive aspects of SMM are the hyper-focused targeting criteria and cost.
Social Media Marketing for medical professionals is most effective using Instagram and Facebook to drive local traffic to your office.
Pay-per-click campaigns can be driven across many different platforms, including the above mentioned Social Media, and are exactly as their name suggests; You pay, per every time a user clicks on your advertisement.
PPC advertising is commonly associated with AdWords. Medical professionals should understand the large monthly budgets and management costs that come with AdWords campaigns, and know that only 6% of users click on PPC ads. People generally don’t trust what they know is clearly an ad. PPC campaigns can be very effective when driven through the right channels to the right user, though. We at HealthMed would be glad to help!
Retargeting is a newer marketing strategy in which the user is reminded to come BACK to your website and book an appointment or call you. These low-cost ads will find the users who have already visited
This low-cost strategy will find the users who have already visited your website by placing ads on other websites the same user is visiting. We create the ads for you, based on what services the user was interested in, and make sure they don’t forget about you!